Magazine Distribution

The distribution company for my music magazine will be EMAP Bauer as they publish Kerrang! magazine, which is a rock magazine. The reason as to why I would want this specific company is because I myself, am creating a rock music magazine, therefore EMAP Bauer would be the best distribution company for it as I have also been influenced by Kerrang! magazine, through my case studies. Publishers control the editorial content and the design of the magazine, as well as managing relationships with advertisers, who bring in the majority of the profit/revenue. Circulation figures help publishers to plan how many issues to produce and distribute. All publishers use a network of distributors, who manage the flow of magazines from the printer to the final newsstand, where the magazine is being sold. Magazines are mainly sold in supermarkets and newsagents and to move the magazines into the shops, the magazines are taken in lorries to regional distributors.

EMAP Bauer give marketers the freedom to create customised advertising packages, utilise individual portfolios, or a combination of both; depending on the objective of their campaign. The 'Bauer Place Portfolio' would offer brands with the chance to engage personally with local as well as loyal communities in specific geographical locations. Alternatively, brands which seek to engage and appeal to consumers emotionally, would find value in the 'Bauer Passion Portfolio', which specifically appeals on the basis of lifestyle choice.
Source: http://radio.bauermediaadvertising.com/

By using the media, Bauer is able to interact with their audience greatly. The main aspect of media that they use is the radio. The radio is seen as the perfect medium as it creates close touch points as well as an on going relationship with a demanding audience too. It benefits from being spontaneous and has a 2 way trusted relationship as given. In order to take advantage of a medium's strengths, the unique benefit that the brand can offer and also the audience are needed to be known.
Source: http://radio.bauermediaadvertising.com/solutions/cross_media

Box TV was the most watched music TV portfolio in 2013 as it attracted the most viewers. The portfolio was number one and had a highly coveted 16-24 audience. It also gained 3.3billion UK video views for all individuals across its several channels and all programmes may be sponsored, with an exception of bulletins. As a network, they are proud to offer more music than any other network and will continue to rein as champions with the finest music entertainment.
Source: http://radio.bauermediaadvertising.com/solutions/tv

Ezines are electronic versions of magazines, with similar features such as pages that can be turned, adverts and also page numbers. These enzines are usually free and would usually include electronic features, for instance video clips and hyperlinks, that would redirect the reader to another source once they click on these clips and links. Although this specific company uses various media technologies such as the radio and the TV, Bauer Media also use ezines too. This is beneficial as though they might not buy the magazine in a shop, they would still download it from online and read it there as it may be a better way and source for them to use. Therefore, their audience rates will more or less increase rather than decrease with these ezines along with the advantage that they are free too. The link below is the Bauer Media website which has ezines consisting of hyperlinks and video clips too.
http://www.bauermedia.co.uk/

In terms of apps, many magazines now have smartphone or tablet apps with some or all of the content available in the hard copy of the magazine. These may be linked via a smart code on the front of the magazine. As well as that, most magazines now tend to extend their brands with an online presence too, for instance on social networking sites such as, Instagram, Twitter and Facebook. They may also extend into gigs and other events taking place.